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Search results for “digital advertising”
How under 30s, KOLs and Zimeiti are shaking up China's travel industry
05/08/2018
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10:33:56 AM
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Zimeiti have become very popular - people get more up-to-date information about where others are traveling. So zimeiti and media have become very popular in terms of directing traffic and providing information to our consumers.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018
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8:00:55 AM
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The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018
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10:34:45 AM
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Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
WeChat debuts tools to help tourism boards to create microsites
12/19/2017
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9:12:00 AM
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It’s a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.
Bidding platform Koddi buys a hotel ad tech division from Criteo
12/08/2017
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7:45:17 PM
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Criteo, which bought performance marketing service HookLogic in a $250 million deal in 2016, has sold HookLogic's non-core hotel-focused services to bidding platform Koddi.
WeChat hits New Zealand through migrants, students and tourists
12/08/2017
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10:39:34 AM
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The growth of WeChat in New Zealand has helped the tourism and service sectors offer a trusted and convenient payment method for Chinese visitors as well as an avenue to communicate with them.
Are Google and Facebook helpful to airlines, or just helping themselves?
10/31/2017
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4:44:22 PM
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Google and Facebook continue to help their airline partners by releasing all manner of travel-related products. How do airlines build up direct relationship with customers?
Vpon decodes the digital footprint of mainland tourists
10/31/2017
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4:31:11 PM
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Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
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